Blog
Notes on AI visibility
Practical writing on what actually moves the needle when customers stop using Google and start asking AI.
July 28, 2026
When AI Names Med-Spas, It's Ranking Footprint — Not Credentials
Ask an AI to recommend a med-spa and you get a confident list — but it's ranking marketing footprint, not credentials, because the qualification data barely exists online. Here's why, and why reading the actual named list is the only way to know where you stand.
By Mike Morris
July 21, 2026
Your Google Ranking Doesn't Predict Where You Stand in AI Answers
A page-one Google ranking tells you almost nothing about whether ChatGPT, Claude, or Perplexity recommend your business. Here's why the two are built from different inputs — and why you have to measure AI visibility directly.
By Mike Morris
July 14, 2026
Why AI Names the Lead-Gen Brands Instead of the Roofer Who Does the Work
Ask AI for the best local roofers and you'll mostly get lead aggregators with local-sounding names, not the shop with trucks and crews. Here's why the training data works that way — and the simple measurement exercise that shows where you actually stand.
By Mike Morris
July 7, 2026
The Word You Put in the Prompt Decides Who AI Names
Change one word in your prompt — "best" to "affordable" to "emergency" — and AI names a different roster of businesses. That means your AI visibility number is only as good as the prompt set behind it, and a prompt you typed off the top of your head is an unstandardized survey.
By Mike Morris
June 30, 2026
Why ChatGPT and Gemini Name Different Competitors for the Same Query
The same buyer-intent prompt returns different businesses in ChatGPT versus Gemini — because each assistant is its own channel, not one number with noise. Here's why a blended AI visibility score hides the only thing worth knowing, and how to measure each assistant in parallel.
By Mike Morris
June 24, 2026
How to Test Whether AI Recommends Your Business
Most business owners check their AI visibility wrong — they type their own name in and feel good. Here's how to actually test whether AI recommends your business when a customer describes their problem and never mentions you at all.
By Mike Morris
June 23, 2026
Being Named Isn't Enough
Getting mentioned by ChatGPT feels like a win, but landing fifth in a list is nearly the same as not appearing at all. Here's why order-of-mention is the metric that matters and how to measure the ranking you didn't know you had.
By Mike Morris
June 16, 2026
Run the Same AI Prompt Three Times and You'll Get Three Different Competitor Lists
Run the same AI prompt three times and you'll get three different competitor lists. Here's why a single check is statistically meaningless — and how to turn noisy answers into a share-of-voice number you can actually track.
By Mike Morris
June 13, 2026
How to Run a Baseline AI-Visibility Audit Before You Change Anything
Before you add schema or chase AI citation tactics, measure where you actually stand. Here's a concrete 5-prompt, 5-assistant audit you can run in an hour to establish your AI visibility baseline.
By Mike Morris
May 20, 2026
The Three Levers That Actually Move AI Visibility
Wikipedia pages and PR retainers aren't realistic for most businesses. Three levers actually move AI visibility — schema, content depth, and authority signals. In that order. Here's the playbook.
By Mike Morris
May 6, 2026
Why Asking ChatGPT Once Isn't a Measurement
Same prompt, same model, different answer. That's how LLMs work. Here's why a single ChatGPT check tells you almost nothing — and what a real AI visibility measurement actually looks like.
By Mike Morris
April 22, 2026
What Schema Markup Actually Is — And Why It Matters Now
Schema markup used to be a marginal SEO tactic. AI changed that. It's now one of the highest-leverage technical changes you can make for AI visibility — here's why and what to actually implement.
By Mike Morris
April 8, 2026
AI Search Isn't Coming. It's Already Here.
ChatGPT crossed 900M weekly users. Half of conversations are recommendation queries. If your business isn't named in the answer, it doesn't exist. Here's what changed and what to do.
By Mike Morris