Terms of Use

These Terms of Use (“Terms”) constitute a legally binding agreement between you and Kettle Hole Partners LLC, a Massachusetts limited liability company and the owner and operator of LLMLens (“we,” “us,” or “our”), governing your access to and use of the website at llmlens.ai and the application at app.llmlens.ai (together, the “Service”).

By accessing or using the Service, and by checking the “I have read and agree to the Terms of Use” box and clicking “Accept” (or any similar acceptance control) when prompted, you confirm that you have read, understood, and agree to be bound by these Terms. Your acceptance is recorded, including the date and time of acceptance and the version of these Terms then in effect.

In addition, and independently of the checkbox, your continued access to or use of the Service constitutes your ongoing acceptance of these Terms, including any updates made in accordance with the “Changes to These Terms” section below. If you have accepted a prior version and continue using the Service after these Terms are updated, you are bound by the current version.

If you are using the Service on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms, and “you” refers to that entity.

If you do not agree to these Terms, you may not access or use the Service.

LLMLens is a B2B AI visibility intelligence platform. The Service measures how third-party AI assistants describe and rank your brand, benchmarks you against competitors, analyzes publicly available content on your website and on competitor websites, and provides recommendations on how to improve your AI visibility.

We reserve the right to modify, suspend, or discontinue any part of the Service at any time with reasonable notice. We will not be liable to you or any third party for any such modification, suspension, or discontinuation. If we discontinue the Service or materially reduce its core functionality, we will provide a pro-rata refund of any prepaid, unused fees.

To use the Service, you must create an account. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. You agree to notify us immediately at mike@kettleholepartners.com if you suspect any unauthorized use of your account.

You must provide accurate and complete information when creating your account and keep that information current. We reserve the right to terminate accounts that contain false or misleading information.

LLMLens is offered as monthly subscription plans. Current plan names, included features, configurable inputs, and pricing are published at llmlens.ai/pricing. The fees displayed there at the time you subscribe will be the fees applicable to your subscription, subject to the change-notice provisions below.

Pricing is subject to change. We will provide at least 30 days’ notice before any price change takes effect for existing subscribers. Payment is due at the start of each billing period. You authorize us to charge your payment method on file for all amounts due, and you are responsible for providing accurate and current billing and payment information.

Subscriptions renew automatically at the end of each billing period unless you cancel by contacting us at mike@kettleholepartners.com at least 30 days before the renewal date. Upon cancellation, your access continues through the end of the current paid billing period. We do not provide prorated refunds for partial months except as expressly stated in these Terms.

All fees are exclusive of taxes. You are responsible for all applicable sales, use, value-added, goods-and-services, withholding, and similar taxes, tariffs, surcharges, and governmental fees imposed in connection with your purchase or use of the Service (collectively, “Taxes and Fees”), excluding taxes based on our net income and excluding any Taxes and Fees for which you have provided a valid exemption certificate. You will pay all amounts due to us in full without set-off or deduction.

If any undisputed fee is past due, we may, on notice to you, suspend or terminate your access to the Service until payment is made, and you agree to reimburse us for reasonable costs of collecting undisputed delinquent amounts. Suspension for non-payment does not relieve you of your obligation to pay amounts due.

We may offer free trials, free demonstration accounts, or promotional access to the Service (“Trial”). Your right to access any Trial is not guaranteed for any period and may be limited or terminated by us at any time in our sole discretion. Unless otherwise stated, a Trial terminates at the end of the stated trial period, or thirty (30) days after first access if no period is stated, or upon your conversion to a paid subscription. During any Trial, and to the extent permitted by law, the Service is provided “as is,” without warranty or indemnity, and all other provisions of these Terms otherwise apply.

We may also offer access to features or services that are pre-release, experimental, or identified as “beta” (“Beta Services”). Beta Services may contain bugs, errors, and defects; are provided “as is” and at your sole risk; may be changed or discontinued at any time without notice; and carry no warranty, indemnity, or guarantee of general availability. We may access data about your use of Beta Services and your Client Data to evaluate and improve them. If you provide feedback about the Service or Beta Services, you agree that we may use it without restriction or obligation to you.

You retain full ownership of all data you provide to or generate through the Service, including the brand profile information you configure and the AI response data and recommendations generated on your behalf (“Client Data”). We do not claim any ownership rights over your Client Data.

By using the Service, you grant LLMLens a limited, non-exclusive license to access, process, and store your Client Data solely for the purpose of providing and improving the Service to you. We will not use your Client Data for any other purpose without your explicit consent.

We may use anonymized, aggregated, and de-identified data derived from Client Data to improve our algorithms and platform features, provided such data cannot reasonably be used to identify you, your firm, or any individual. We retain all rights to such derived data.

You represent and warrant that you have all necessary rights and permissions to provide Client Data to us, including the prompts you configure for tracking and the competitor list you provide for benchmarking, and to authorize us to process them as described in these Terms and our Privacy Policy.

You agree to use the Service only for lawful purposes and in accordance with these Terms. You agree not to:

• Use the Service in any way that violates applicable local, national, or international laws or regulations
• Configure prompts or competitor lists with the intent to harass, defame, or unlawfully harm any individual or business
• Attempt to gain unauthorized access to any part of the Service, its infrastructure, or any accounts of other users
• Reverse engineer, decompile, or otherwise attempt to derive the source code of the Service
• Use automated scripts or bots to scrape data from the Service without our written consent
• Resell or sublicense access to the Service to third parties without our express written permission
• Introduce malicious code, viruses, or any other harmful material into the Service
• Interfere with or disrupt the integrity or performance of the Service
• Use the Service to circumvent the published terms of use or rate limits of any third-party AI provider whose APIs we use to deliver the Service

We reserve the right to investigate and take appropriate action, including suspending or terminating your account, if we believe you have violated these provisions.

If we reasonably determine that the security of the Service or our infrastructure may be compromised — for example, due to hacking attempts, denial-of-service attacks, or other malicious activity — we may temporarily suspend the Service and will take action to promptly resolve the issue. We will notify you of any suspension taken for security reasons.

The Service, including its software, design, text, graphics, algorithms, scoring methodology, recommendation logic, dashboards, and all related documentation, is owned by LLMLens and is protected by copyright, trademark, and other intellectual property laws. Nothing in these Terms transfers any ownership of our intellectual property to you.

You are granted a limited, non-exclusive, non-transferable license to use the Service during the term of your subscription solely for your internal business purposes. This license does not include any right to copy, modify, distribute, or create derivative works based on the Service.

Each party agrees to keep confidential any non-public information of the other party that is disclosed in connection with the Service and that a reasonable party would understand to be confidential given its nature and the circumstances of disclosure. This includes, without limitation, business strategies, pricing, algorithms, Client Data, and technical information.

Neither party will disclose the other’s confidential information to third parties or use it for any purpose other than performing its obligations under these Terms, except as required by law. Each party will protect the other’s confidential information with at least the same degree of care it uses to protect its own, and no less than reasonable care. These obligations survive termination of these Terms.

The Service relies on third-party AI providers to generate the visibility data you see in your account. Current providers include OpenAI (ChatGPT), Anthropic (Claude), Google (Gemini, Google AI Overviews, Google AI Mode), and Perplexity AI. We continue to add and adjust providers as the AI landscape evolves.

Your use of the Service is subject to the availability, terms of service, and pricing of these third-party providers. If a provider modifies its API, restricts its access, or becomes unavailable, the Service’s coverage of that provider may be affected. We will use commercially reasonable efforts to maintain coverage of all listed providers, but we do not guarantee that any specific provider will remain available indefinitely.

The Service also crawls publicly accessible pages on your firm’s website and on competitor websites you designate for benchmarking. The information available from these crawls is limited to what is publicly accessible. Changes to a target website’s structure, robots.txt, or accessibility may affect the data we are able to collect. Kettle Hole Partners LLC is not responsible for the practices, availability, or accuracy of any third-party platform or website.

The Service is provided “as is” and “as available” without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or completely secure.

AI responses are non-deterministic. Large language models are by design probabilistic. The same prompt sent to the same AI provider at different times can yield meaningfully different responses. The Service mitigates this through multi-sample averaging, audience-weighted scoring, and trend analysis, but it does not eliminate underlying variance. Visibility scores, mention rates, and ranking positions are best understood as trend indicators, not exact measurements.

Recommendations are advisory. The recommendations generated by the Service are derived from analysis of your data and from publicly available information about competitor websites. They are decision-support tools only. They are not guarantees, warranties, or representations of future results, and do not constitute professional marketing, legal, or business consulting advice. Implementation of any recommendation, the cost and effort required, and the resulting impact are entirely the responsibility of the customer.

Competitor analysis is point-in-time and based on public data. The competitive insights generated by the Service are based on publicly accessible content at the time of crawling. Competitor websites change frequently, and the Service’s view of any competitor may be incomplete or out of date. We do not guarantee that any competitive insight or recommendation derived from competitor data will remain accurate after the time it was generated.

AI providers may change. The AI providers we query may modify their models, change their pricing, alter their APIs, or become unavailable. Such changes may alter visibility scores, recommendations, or coverage of specific providers. We are not liable for any business impact resulting from changes outside our control to the AI providers underlying the Service.

Do not use outputs as certified forecasts or guarantees. Visibility scores, mention rates, and recommendation impact estimates should not be presented to investors, lenders, regulators, or other third parties as certified or guaranteed measurements without appropriate independent professional qualification.

IN NO EVENT SHALL KETTLE HOLE PARTNERS LLC BE LIABLE TO CLIENT FOR ANY DAMAGES RESULTING FROM OR RELATED TO ANY FAILURE OR DELAY IN THE DELIVERY OR PERFORMANCE OF THE PLATFORM OR SERVICES UNDER THESE TERMS, AND CLIENT’S SOLE REMEDY UPON SUCH EVENT SHALL BE TERMINATION OF THESE TERMS IN ACCORDANCE WITH THE TERMINATION SECTION ABOVE.

IN NO EVENT SHALL KETTLE HOLE PARTNERS LLC BE LIABLE FOR ANY LOSS, DAMAGE, OR NEGATIVE BUSINESS OUTCOME RESULTING FROM ANY DECISION CLIENT MAKES OR ACTION CLIENT TAKES IN RELIANCE ON VISIBILITY SCORES, RECOMMENDATIONS, OR OTHER OUTPUTS GENERATED BY THE PLATFORM. CLIENT EXPRESSLY ASSUMES ALL RISK ASSOCIATED WITH ITS USE OF AND RELIANCE ON SUCH OUTPUTS.

IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES OR LOST PROFITS ARISING OUT OF OR RELATED TO THESE TERMS OR THE PERFORMANCE OR BREACH HEREOF, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY THEREOF.

KETTLE HOLE PARTNERS LLC’S TOTAL LIABILITY TO CLIENT HEREUNDER, IF ANY, SHALL IN NO EVENT EXCEED THE TOTAL FEES PAID BY CLIENT TO KETTLE HOLE PARTNERS LLC IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE CLAIM GIVING RISE TO LIABILITY.

KETTLE HOLE PARTNERS LLC SPECIFICALLY DISCLAIMS ALL EXPRESS OR IMPLIED WARRANTIES WITH RESPECT TO THE PLATFORM AND SERVICES, INCLUDING THE WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE, THE WARRANTY OF MERCHANTABILITY, AND ANY WARRANTY THAT VISIBILITY SCORES, RECOMMENDATIONS, OR OTHER OUTPUTS WILL BE ACCURATE, COMPLETE, OR SUITABLE FOR ANY PARTICULAR BUSINESS PURPOSE.

Some jurisdictions do not allow the exclusion of certain warranties or limitation of certain damages, so some of the above limitations may not apply to you.

You agree to indemnify, defend, and hold harmless Kettle Hole Partners LLC and its affiliates, officers, directors, employees, and contractors from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in any way connected with your access to or use of the Service, your Client Data, your violation of these Terms, your designation of competitors or prompts that infringe any third-party rights, or any other infringement of third-party rights related to your use of the Service.

Neither party may assign or transfer its rights or obligations under these Terms, in whole or in part, without the other party’s prior written consent (not to be unreasonably withheld), except that either party may assign these Terms without consent to an affiliate or in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets or business to which these Terms relate. Any attempted assignment in violation of this section is void. These Terms bind and benefit the parties’ permitted successors and assigns.

Either party may terminate the subscription at any time. To cancel, contact us at mike@kettleholepartners.com. Upon cancellation, your access to the Service will continue through the end of the current paid billing period, after which it will be deactivated. We do not provide prorated refunds for the remaining portion of any billing period.

We may suspend or terminate your access immediately if we determine, in our reasonable judgment, that you have violated these Terms or that continued access poses a risk to the Service or other users.

Upon termination, your license to use the Service ceases. You may request an export of your Client Data within 30 days of termination; after that period, we may delete your data in accordance with our Privacy Policy.

Neither party will be liable for any delay or failure to perform its obligations (other than payment obligations) under these Terms to the extent caused by events beyond its reasonable control, including natural disasters, acts of government, war or terrorism, labor disputes, failures or disruptions of third-party service providers or AI providers, internet or telecommunications failures, and other force majeure events, for so long as such conditions persist.

Any dispute, claim, or controversy arising out of or relating to these Terms and the services performed pursuant to either, or the parties’ relationship (each, a “Dispute”) shall be resolved exclusively by final and binding arbitration, except as expressly provided below. The arbitration shall be:

• Administered by the American Arbitration Association (“AAA”) in accordance with its Commercial Arbitration Rules then in effect
• Conducted in Boston, Massachusetts
• Governed by the laws of the Commonwealth of Massachusetts, without regard to conflict of laws principles

The arbitrator shall be a single neutral arbitrator with at least ten (10) years of experience handling commercial contract disputes, and judgment on the arbitration award may be entered in any court of competent jurisdiction. The arbitrator shall have authority to award reasonable attorneys’ fees, costs, and expenses to the prevailing party, in addition to any other relief to which such party may be entitled under applicable law.

Notwithstanding the foregoing, either party may seek temporary, preliminary, or permanent injunctive relief or other equitable relief in a court of competent jurisdiction located in Massachusetts (without the posting of a bond, if permitted by law) to prevent or address unauthorized disclosure or misuse of confidential information or a breach or threatened breach of intellectual property or ownership provisions. Seeking such relief shall not constitute a waiver of the obligation to arbitrate all other Disputes.

Each party knowingly and irrevocably waives any right to a trial by jury in connection with any Dispute to the fullest extent permitted by law. This section shall survive termination or expiration of these Terms.

You may only resolve Disputes with us on an individual basis, and you agree not to bring or participate in any class, consolidated, or representative action against us or any of our affiliates, officers, employees, or contractors.

If any provision of these Terms is found to be invalid or unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force and effect.

For users who have entered into a separate signed Software and Services Agreement with Kettle Hole Partners LLC, that agreement governs and supersedes these Terms of Use to the extent of any conflict. For all other users, these Terms constitute the entire agreement between you and Kettle Hole Partners LLC with respect to the Service and supersede any prior agreements or understandings. These Terms may not be amended except in writing signed by an authorized representative of Kettle Hole Partners LLC, except that we may update these Terms as described below.

We may update these Terms from time to time to reflect changes in the Service, applicable law, or our business practices. When we make changes, we will update the version and effective date at the top of this page and, for material changes, notify you by email or through a notice within the application. Your continued use of the Service after any changes constitutes your acceptance of the revised Terms.

If you do not agree to the revised Terms, your only recourse is to stop using the Service and cancel your subscription.

If you have questions about these Terms or need to reach us for any reason, please get in touch:

• LLMLens / Kettle Hole Partners LLC
• Email: mike@kettleholepartners.com
• Website: llmlens.ai